d-branding

Branding and Colors

All of the colors (and fonts) used for APA and many for APA-LA are specifically defined by APA. Refer to the 2007 APA Brand Guidelines document for specifics. Basically, here they are:

APA-LA Green	APA Blue	AICP Red
hex: 429639 Red: 66 Green: 150 Blue: 57 Pantone: 363 (uncoated)	hex: 165788 Red: 22 Green: 87 Blue: 136 Pantone: 647 (uncoated)	hex: D93B20 Red: 217 Green: 59 Blue: 32 Pantone: 180 (uncoated)

Below is a swatch of our Louisiana Chapter's green with color values.

Within the website, a family of complimentary colors has been implemented, determined by using a color tool. Mostly I've used the reds as accents, and also tints of the APA-LA green. These are not APA standards, but are also not prohibited as they only occur within our digital media. Also included is a swatch of the red accent color. Various tints of these two main colors, plus black, are appropriate.

Fonts

In print, the official primary font of APA is Myriad Pro. You may use Light, Light Italic, Regular, Italic, Bold, and Bold Italic. Do not use the Myriad Pro Black, condensed, or otherwise styled versions of this typeface. There is allowance and justification for relaxing these standards in online media including chapter websites and emails. We use simple, standard fonts such as Arial which are broadly available and legible on the greatest variety of screens and devices. On the website, we're trying PT Sans as a substitute for Myriad Pro. PT Sans is available as a free webfont from Google, unlike Myriad Pro which requires licensure from Adobe.